Short Course on SEO – What You Need To Know

The Effects of Google Algorithm Updates on SEO

When Google introduced an algorithm change in 2013, the rules of SEO writing changed. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.

Keywords aren’t the attention anymore. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They require variety in the content you provide and the keywords you use. They also demand you to begin employing branded anchor text.

The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you use variety and be creative. You shouldn’t use a specific match anchor text, and spam websites are famous for this. Most of the exact anchor text doesn’t use the right grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.

The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you’re doing so; you risk the sinking of your website’s rankings.

The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.

The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also be monitoring how quickly you come up with your baclinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It is going to likely sandbox the website and it might dismiss your backlinks.

The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.